20 June June 2024 SoFri: Marco Alvarado - DNN & SEO in 2024 June 20, 2024By moorecreative SoFri Meetings DNN, DNNCMS, DotNetNuke, Keywords, Marco Alvarado, Search Engine Marketing, SEO, SERP In this Southern Fried DNN User Group Meeting: Speaker: Marco Alvarado Topic: DNN & SEO in 2024 (from a "Pura Vida" perspective) Join Marco Alvarado in this session as we explore and dive into today's top SEO topics while sharing his experience using DNN and helping their clients show up at SERP. BTW: "Pura Vida" is a popular Costa Rican term used for almost everything! Marco Alvarado Marco Alvarado is a professional in web design and SEO, with +12 years of experience developing websites using DNN (DotNetNuke) CMS. CEO of the digital agency Globalode in Costa Rica. He's husband, dad, wanderlust, and gamer. He holds a Master's degree in Computer Resource Management, Microsoft IC3, MOS, MTA, and MCP certifications; and GoogleADS certifications in Search, Video, and Display. https://www.globalode.com/ https://twitter.com/warkhoalvarado https://www.linkedin.com/in/warkho https://www.facebook.com/warkhos https://www.instagram.com/warkhoalvarado/ Recommendations and Presentation Notes: 🤖 Google's March 2024 update targeted AI-generated spam content, potentially de-indexing websites relying heavily on AI-generated text. 📉 Impact: Websites using AI-generated content faced traffic loss due to Google's new indexing criteria. 🌐 SEO Concerns: Focus on high-quality, original content became crucial to maintain search engine visibility. 💼 Business Impact: Websites losing traffic could see revenue declines from ad displays, impacting profitability. 🛠️ Strategy: Emphasize using AI responsibly for content generation, ensuring quality and uniqueness to avoid penalties. 💬 WhatsApp is widely used in Costa Rica for business communication and transactions. Websites should integrate WhatsApp for quick customer interaction. 📱 Costa Rica uses a mobile transaction platform where users link their bank accounts to their phone numbers for fee-free transfers, crucial for business transactions. 📊 Regular SEO reports every six months provide clients with insights into website performance, including top pages and actual search keywords used by users. 📈 Google Ads setup includes creating audiences from day one for effective remarketing campaigns, targeting visitors who have already shown interest in the website. 🔗 Integration of Google tools like Tag Manager, Analytics, Search Console, and Ads ensures comprehensive tracking and optimization across platforms. 🛡️ Website strategy includes individual service pages to improve SEO and user clarity, avoiding generic service pages to enhance search engine visibility. 🔄 Workflow begins with thorough research and analysis of client and competitors, informing strategy and content creation using AI-generated keyword insights. 🖥️ DNN is chosen for website development due to its security and focus on client needs, allowing the agency to prioritize client relationships and business growth. Watch the Southern Fried DNN User Group June 2024 Meeting: About the SouthernFried DNN User Group Even though our DNN user group is nestled in the Carolinas, we are really YOUR DNN User Group regardless of your Southern heritage or lack thereof. Everyone is invited to attend in person or to join us online! We always try to broadcast the meeting so everyone can participate. Register now for the online meeting details for those of you wanting to join online Southern Fried DNN > Blog Southern Fried DNN User Group - MeetUp moorecreative moorecreative's Blog Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus