July 2024 SoFri: Marco Alvarado - Keyword Generation Using AI (ChatGPT)

In this Southern Fried DNN User Group Meeting:

Speaker: Marco Alvarado
Keyword Generation Using AI (ChatGPT)

Starting new projects with a little AI assistance! In this session, Marco Alvarado uses Artificial Intelligence (ChatGPT) to generate a starting and reference point for keyword generation that will certainly help us get our hands faster into new projects.

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Community Topics and Updates

• 📅 July meetup for Southern Fried DNN: Welcome to everyone joining online or watching later on YouTube. Open invitation for new ideas or topics for future meetups.
• 🎤 Marco will present on AI's role in SEO and keyword management, building on last month's session.
• 🚀 DNN 9.13.4 release candidate is out on GitHub for testing. Not for production yet, seeking community feedback.
• 🛠️ MVY Quick Site tool highlighted for easy testing of the release candidate locally.
• 🔍 Updates in DNN 9.13.4 include user sorting in Persona bar and recycle bin improvements.
• 🔒 Security issue reporting now centralized on GitHub for better management and response.
• 📢 Community updates: New releases for Form and Forum List module, encouraging contributions.
• 🎤 Events: DNN Connect planning for Europe, DNNSummit 2025 call for speakers in Vegas with both in-person and virtual options.
• 📚 Blog posts and community engagement encouraged, highlighting recent posts and the value of sharing insights.

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Keyword Generation Using AI (ChatGPT)

Marco Alvarado

Marco Alvarado is a professional in web design and SEO, with +12 years of experience developing websites using DNN (DotNetNuke) CMS. CEO of the digital agency Globalode in Costa Rica. He's husband, dad, wanderlust, and gamer.

He holds a Master's degree in Computer Resource Management, Microsoft IC3, MOS, MTA, and MCP certifications; and GoogleADS certifications in Search, Video, and Display.

• https://www.globalode.com/ 
• https://twitter.com/warkhoalvarado 
• https://www.linkedin.com/in/warkho 
• https://www.facebook.com/warkhos 
• https://www.instagram.com/warkhoalvarado/ 

Recommendations and Presentation Notes:

• 🤖 AI tools like ChatGPT don't replace traditional research tools but add a new step in the process.
• 🌐 Google's AIIO (formerly SGE) integrates AI into search results, raising concerns in the SEO community about reduced website visits.
• 📊 Baidu offers AI capabilities similar to Google and Microsoft, emphasizing AI chat and cloud development platforms.
• 💡 Using AI tools, such as ChatGPT, saves time on keyword research and topic analysis, streamlining content creation efforts.
• 🎯 Tailoring content with AI-generated user personas enhances engagement by addressing specific audience needs and interests.
• It sounds like you're doing some comprehensive work with SEO and content strategy, particularly focusing on solar panels and insurance services. Here's a summary of your discussion:
• 🌞 You emphasize creating specific, high-quality content for clients, highlighting its potential to improve Google rankings.
• 🏠 For homeowners, keywords include home solar installation, residential solar panels, solar energy savings, and more.
• ❓ Questions for homeowners include costs of solar panel installation, savings on electricity bills, incentives for solar installations, panel lifespan, and maintenance.
• 📊 Each question generates keywords like solar panel cost, installation cost, solar panel rebates, and more.
• 🎯 Longtail keywords for homeowners include detailed queries like expected electricity bill savings with solar panels.
• 🔍 Searcher intent keywords for homeowners cover informational and transactional queries about solar panels.
• 🌍 Expansion keywords focus on using question patterns and comparisons to diversify keyword usage.
• 💬 Client presentation format includes PowerPoint summaries for non-tech clients and detailed documents for others, covering subtopics, keywords, user personas, and FAQs.

Watch the Southern Fried DNN User Group July 2024 Meeting:

About the SouthernFried DNN User Group

Even though our DNN user group is nestled in the Carolinas, we are really YOUR DNN User Group regardless of your Southern heritage or lack thereof. Everyone is invited to attend in person or to join us online! We always try to broadcast the meeting so everyone can participate. Register now for the online meeting details for those of you wanting to join online

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